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Every year, millions of Koreans travel internationally for a variety of reasons. Despite there still being a decrease in international travel from the figures recorded
Koreans are generally a social people and the “Active social network penetration in Korea” was 93%, the third highest in the world. Korea also has
Which Korean ads won prizes and what does research about Korean ads say? In this blog post you will find the posters and videos that
Korea is one of the few countries (like China and Russia) where Google is not the largest search engine. Advertising on it can greatly help
Korean ad market Want to advertise in Korea? In 2021 the total advertising revenue in Korea (Asia’s fourth-largest economy) was 13.99 trillion won (about $11.7
Want to reach South Korean consumers digitally? In Korea, digital is the majority (54%) of advertising in Korea. In 2021, Korean digital advertising had the
If you are new to the Korean market, you probably are very interested in how to set up the right marketing strategy for your company.
How are business negotiations done in Korea? And how are they different from China, Japan or the USA? How to conduct yourself during meetings to
