Naver Upgrades Search with AI-Powered Exploration Tools

Personalized Keyword Recommendations

Naver expands “Frequently Searched Together” and “Good to View Together” features. QRA AI engine generates context-aware keywords using query, user interests, behavior, and real-time issues. Logged-in users get tailored suggestions; others receive general ones. System filters harmful or misleading terms for safe, reliable exploration. For “Da Nang,” families see kid-friendly resorts; couples view romantic spots. Side recommendations suggest related destinations like Hoi An.

Streamlined Public Information Access

Naver introduces AI Briefing for public policies and services. AI summarizes official sources, highlights key benefits, and links directly to agency sites. Users expand searches with popular keywords. Electronic certificates issue instantly via integrated buttons. Multimedia content from blogs, Q&A, and videos simplifies complex info. Service starts with major policies, expands to local programs.

Enhanced Entertainment Discovery

Naver rolls out SmartEnter for dramas and variety shows. Modules replace tabs, showing cast, episodes, and series based on airing status. Official videos, highlights, and interviews appear in one screen. Users explore more content, increasing engagement time. Naver plans further genre improvements and AI trend briefings.