The Korean Travel Market Just Got Crowded: Global OTAs Lock In While Locals Push Abroad
Korean travelers, flush with outbound appetite and armed with apps that know their preferences better than most friends, have turned the hospitality game into a zero-sum scramble. Global giants deploy AI planners, voice assistants, and cross-brand loyalty traps to capture share, while homegrown players quietly extend their reach overseas before the domestic pie shrinks further. […]
Korea’s Digital Arena Dominated by KakaoTalk, YouTube and … AI
In Korea’s digital ecosystem, few understand attention better than the duopoly that hoards attention—KakaoTalk commands the relentless pings of connection while YouTube devours hours in endless immersion, and together they shape a landscape where AI sharpens the hooks, marketers chase tighter returns, and regulators finally wake up to the game. The Unbreakable Duopoly: Frequency Meets […]
How to use Naver in English
Naver is the most used website / app in South Korea, according to both SimilarWeb and Alexa. Naver is mostly known for its search engine, but it is actually more a portal (like Yahoo!) and also developed other apps like Band (social media) and Line (messaging). Some of its more well known services are: Blog, Cafe […]
Naver’s End-of-Year Innovations and 2025 Search Trends from Naver
As 2025 draws to a close, Naver continues to push the boundaries of its search platform by rolling out sophisticated AI-driven features that enhance user trust and convenience, while practical tools address everyday needs like pet emergencies and celebrity updates, all culminating in a comprehensive year-end review that reveals the nation’s most captivating interests across […]
Korean Travelers Embrace Spontaneous Escapes and Personalized Adventures in 2025 and Beyond with Agoda and Skyscanner
Korean travelers demonstrate an unmistakable surge in enthusiasm for overseas journeys, blending a desire for spontaneous getaways with increasingly personalized experiences that prioritize hobbies, gastronomy, and cultural immersion, while platforms like Agoda and Skyscanner reveal how these trends shape destination choices and planning habits across Asia. Agoda’s latest insights into 2025 travel patterns highlight a […]
Naver Revolutionizes Advertising with AI-Powered ADVoost Innovations
Introduction: Naver’s AI-Driven Transformation Naver transforms its advertising ecosystem through ADVoost, an AI-driven platform that shifts Powerlink ads toward user behavior and relevance while expanding into digital out-of-home screens, empowering advertisers with smarter, more accessible tools across online and offline channels. Powerlink Overhaul: New AI Metrics Reshape Search Ads Naver overhauls Powerlink advertising by phasing […]
Naver Maps V6: The Biggest Update in 6 Years Is Here (Nov 2025)
On November 10, 2025, Naver Maps launched its massive V6 update — the first full redesign in six years — transforming from a simple navigation app into a true all-in-one life platform. Key Highlights New name: “네이버지도” (no space) Fresh 3D logo and completely revamped UI New “Booking” tab added — reserve restaurants, cafés, activities, […]
Naver Unleashes AI-Powered Search Revolution
Naver aggressively rolls out a wave of AI-driven search upgrades throughout November 2025, transforming everyday queries into instant, personalized, and trustworthy experiences across entertainment, lifestyle, finance, and local discovery. Naver first activates the reliability-focused integrated ranking model A/B test that uses AI to judge source credibility across all document types—web, blogs, cafes, Q&A, video—and pushes officially […]
Korea’s AI Surge: Naver, Nvidia, and AI-Run Data Centers
South Korea leads in AI, with Naver driving earnings and innovations, Nvidia supplying chips, and projects like Concord building autonomous data centers. Naver’s Q3 Earnings Boom Naver reported record Q3 results: net profit up 39% to 734.7 billion won ($509M), beating estimates of 474 billion won; revenue rose 16% to 3.138 trillion won; operating profit […]
Naver Elevates Everyday Searches: Clips, Duty-Free, Dining, and Real Estate
Naver transforms routine queries into immersive experiences by integrating fresh video clips, precise airport shopping guides, AI-powered meal suggestions, and reliable real estate listings that connect users directly to creators, stores, restaurants, and agents. Naver introduces the Clips block in search results, where lifestyle topics like beauty, fashion, places, food, and wine burst with vivid […]