Spain Tops Global Satisfaction, Yanolja Urges Domestic Experience Boost, Hotels.com Forecasts Historic and Flexible 2026 Trends
Travelers shift priorities toward value, unique experiences, and immersive stays as Spain claims the top spot in Consumer Insight’s 2025 satisfaction survey with 808 points, overtaking Switzerland which drops to fourth after four years at number one, while Portugal surges to second at 793 points and Czech Republic holds third at 791 points, highlighting how […]
KakaoTalk Revolutionizes Messaging with AI Summaries, Agents, and ChatGPT Integration
Kakao continues to transform everyday communication through innovative artificial intelligence features in KakaoTalk, as demonstrated by its latest updates that streamline conversations, automate personal assistance, and enable seamless access to advanced language models, ensuring users experience enhanced efficiency and convenience across all aspects of their messaging lives. AI-Powered Conversation Summaries Tackle Message Overload Kakao rolled […]
Naver Upgrades Search with AI-Powered Exploration Tools
Naver launches AI-driven features to deepen and broaden user searches across topics. Personalized Keyword Recommendations Naver expands “Frequently Searched Together” and “Good to View Together” features. QRA AI engine generates context-aware keywords using query, user interests, behavior, and real-time issues. Logged-in users get tailored suggestions; others receive general ones. System filters harmful or misleading terms […]
Naver, Airbridge, and AppsFlyer Boost AI Advertising Connections
Naver shifts advertising to intelligence competition through connections. Min Hyung-pil, Naver ad sales leader, declares at The SMC Post Forum 2025: efficiency yields to connecting with potential customers. Naver Universe integrates search, content, commerce, and places into a complete ecosystem. It enables hyper-personalized marketing via user data. AdVoost, Naver’s AI ad solution, predicts purchases, suggests […]
South Korea’s Corporate Innovation and AI Leadership: Samsung and SK Hynix’s New Leap
South Korea’s Corporate Governance Revolution South Korea’s stock market has stunned in 2025, with the KOSPI 200 index soaring 69%, far outpacing the S&P 500’s 15% rise. AI hype around chipmakers like Samsung Electronics and SK Hynix played a role, but the main driver is the government’s “value-up” push to improve corporate governance and eliminate […]
Korean Travel Trends for 2026
Korean MZ Generation: Value-Driven Travel Korean MZ travelers prioritize experiences, with 53.5% willing to spend generously for top-tier trips, surpassing the global average of 41.5%. Meanwhile, 79% balance budgets with optimal choices, and 45% favor multiple short trips. Key spending areas include shopping (45.5%), dining (39.5%), and accommodation (37.5%). Budget management is crucial, with 77.5% […]
KakaoTalk’s Bold Overhaul: Backlash, Rivals Rise, and AI Push Forward
In late September 2025, KakaoTalk, South Korea’s ubiquitous messaging app, underwent its first major redesign in 15 years. Aimed at transforming the “national messenger” into a super app blending chat, social feeds, short-form videos, and AI, the update sparked immediate uproar. Users flooded app stores with 1-star reviews, stock prices plunged, and alternatives like NateOn […]
Naver Search Enhances User Experience with AI-Powered Features and Events
AI-Driven Improvements to Entertainment, Sports, and Gaming Search Naver Search has recently upgraded its mobile search interface for entertainment, sports, and gaming, leveraging AI to deliver a more intuitive and engaging user experience. Following extensive A/B testing in August 2025, Naver identified an optimized UI that enhances content delivery. The tests revealed increased user engagement, […]
Naver’s Upgraded Search: Streamlining Finance, Local Discovery, and Travel
Naver’s latest search enhancements simplify access to critical information across finance, local exploration, and travel. From ETF insights to restaurant details and airport wait times, Naver delivers precise, user-focused data. ETF Search: Smarter Investing Naver’s revamped ETF search, launched September 29, 2025, offers key investment details at a glance. View dividends, returns, and fees instantly. […]
Kakao Webtoon “I-Shopping” Drama Captivates with Stellar Ratings and Unrivaled Buzz
The recently premiered ENA Monday-Tuesday drama “I-Shopping” (The Defects / Child Shopping / Eye Shopping), which first aired on July 21, 2025, has quickly become a standout hit, captivating audiences with its intense storytelling, high-octane action, and powerful performances. Based on the Kakao Webtoon of the same name, this gripping action thriller explores the dark […]