• Advertiser Center opens: July 15, 2026 (Wednesday)
• Ad exposure begins: July 21, 2026 (Tuesday)

Key Features

• Ads appear only in the standalone AI Briefing section within integrated search results (not in Smart Place review summaries or other embedded briefings).
• Naver’s AI Ad Agent analyzes the briefing content, user search intent, and conversation flow to choose the best placement and automatically writes the ad copy.
• Ads are displayed in a natural text format that blends seamlessly with AI Briefing content: placed between paragraphs or at the bottom.
• Advertisers cannot edit the AI-generated ad copy.

Targeting & Billing

• Only time/day targeting is fully supported. Other targeting options (location, gender, age, user segments) serve as hints only.
• Billed on a CPC (cost-per-click) basis. CPC is determined by the average price of related Powerlink ads: no separate bidding.
• Uses Expanded Search budget. Make sure your expanded search budget ratio is not set too low.

Important Preparations for Better Performance

• Implement schema.org markup (especially @type, name, description, price, aggregateRating).
• Use a clean, readable Site Name (editable in Biz Channel settings).
• Install conversion tracking scripts to measure real results beyond clicks.

Availability: Initially available only for ADVoost Search Ads. Shopping ads are currently in closed beta.

• Reason: With the full rollout of AdBoost AI technology, ad quality is now determined by multiple real-time AI factors (relevance between query, landing page, and creative + user response).
• Replacement: Use the new Optimization Index, Ad Relevance Index and Click Expectation Index.

After July 29, any remaining Quality Index values shown will be system defaults and unrelated to actual ad quality.

• Links directly to a consultation request form from TokTok Partner Center.
• Users can start consultations immediately after clicking the ad, improving conversion rates.

Schedule

• Registration opened: June 4, 2026
• Exposure: Search surfaces from June 9; Content/Recommended surfaces from July 7, 2026

How to Use

• Register in Powerlink > Ad Group > Extension Creative > Add “TokTok Consultation”.
• Choose a Biz Channel and a public consultation form.
• Write a short description (max 13 characters).

Limitations

• Only one per ad group.
• Not available for adult or medical clinics.
• Requires TokTok Biz Channel to be active and have at least one public consultation form.

What Advertisers Should Do Now

1. Review and update schema.org markup and site names.
2. Install conversion tracking.
3. Check your Expanded Search budget settings.
4. Prepare for the Quality Index removal by monitoring the new Optimization Index.
5. Consider testing the new TokTok Consultation extension for higher engagement.

These changes reflect Naver’s strong push toward AI-powered, intent-based advertising that reduces manual keyword management while aiming for more relevant and effective ad experiences.