Introduction: Naver’s AI-Driven Transformation
Naver transforms its advertising ecosystem through ADVoost, an AI-driven platform that shifts Powerlink ads toward user behavior and relevance while expanding into digital out-of-home screens, empowering advertisers with smarter, more accessible tools across online and offline channels.
Powerlink Overhaul: New AI Metrics Reshape Search Ads
Naver overhauls Powerlink advertising by phasing out the long-standing quality index and introducing new metrics like advertising relevance index and click expectation index, driven by ADVoost AI. This change ends 15 years of reliance on quality index for cost savings and rankings, as advertisers now face a paradigm where AI evaluates keyword-landing page-content matching and predicts click appeal based on user intent and material attractiveness. Recently, Naver Ads AI (ADVoost) impacts Powerlink ads significantly, allowing cross-group exposures—for instance, showing Claude-related ads on “chatgpt” keywords when landing pages, ads, and keywords mismatch, ad group settings permit it, or negative keywords are absent. High-CPC sectors like legal services experience ranking volatility and require content-focused strategies with SEO integration to maintain visibility and efficiency.
ADVoost Screen Launch: AI Simplifies Offline Advertising
Naver launches ADVoost Screen, a digital out-of-home advertising product that brings AI simplicity to offline media. Advertisers target regional digital screens like table orders and elevators with AI-generated materials from Naver Smart Place, optimized automatically for budget and location via cost-per-view billing. This solution integrates scattered outdoor inventory into one platform, uses AutoClip AI for format adjustments, and offers flexible execution without rigid periods or high minimums, making it ideal for small businesses seeking efficient, data-backed offline promotion.
Expanding ADVoost Screen: Unifying Digital Outdoor Ads
Naver extends ADVoost Screen to unify digital outdoor advertising under its AI framework, addressing traditional barriers like fragmented operators and inflexible terms. This platform enables seamless campaigns across high-attention spots with real-time reporting and future targeting enhancements, while upcoming options for local small businesses further democratize access and blend online precision with offline reach.
Conclusion: Bold AI Integration Redefines Advertising
Naver’s ADVoost advancements mark a bold AI integration that redefines advertising from rigid optimizations to dynamic, user-centric performance, equipping businesses to thrive in an evolving landscape through precise online relevance and expanded offline presence.
https://ads.naver.com/notice/28168?searchValue=&page=1
