Naver shifts advertising to intelligence competition through connections. Min Hyung-pil, Naver ad sales leader, declares at The SMC Post Forum 2025: efficiency yields to connecting with potential customers. Naver Universe integrates search, content, commerce, and places into a complete ecosystem. It enables hyper-personalized marketing via user data. AdVoost, Naver’s AI ad solution, predicts purchases, suggests product lineups, scores associations, and clusters similar customers. It delivers value to users and cuts costs for advertisers.
Naver unveils AI agent strategy at DAN 25. CEO Choi Soo-yeon themes “evolution of connection, expansion of experience.” Agents extend from search to shopping, ads, content, and cloud. COO Kim Beom-jun introduces execution AI beyond query-click patterns. Ad head Lee Jong-min presents business agents for campaign design and management. Other leaders cover content and cloud AI. Deep sessions reveal agentic search, spatial intelligence, virtual content, and creator support.
Airbridge integrates with Naver’s AdVoost Shopping. AB180’s solution measures real-time performance for campaigns and catalogs. Advertisers input tracking URLs simply. CEO Nam Seong-pil states it eases analysis and maximizes efficiency. Airbridge links major channels for precise strategies.
AppsFlyer links audiences with Naver ads. It sends predefined segments automatically, updates daily for precise targeting. APAC head Ronen Mense highlights privacy-focused smart marketing. Naver’s Han Jae-young notes efficient outcomes. Woori Brothers’ marketer praises improved targeting and operations. Promotion offers up to 50% ad credit refunds.
https://www.ddaily.co.kr/page/view/2025102313373723255
