Korean Travel Trends for 2026
Korean MZ Generation: Value-Driven Travel Korean MZ travelers prioritize experiences, with 53.5% willing to spend generously for top-tier trips, surpassing the global average of 41.5%. Meanwhile, 79% balance budgets with optimal choices, and 45% favor multiple short trips. Key spending areas include shopping (45.5%), dining (39.5%), and accommodation (37.5%). Budget management is crucial, with 77.5% […]